For non-EU B2B founders considering Europe
Get a clear, evidenced answer — not a guess. A fixed-scope diagnostic that tells you whether to enter, which market to pick first, and what it will actually take.
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No spam — just occasional updates as this develops.
The problem
"Expand to Europe" sits on the roadmap for a year because no one owns it full-time, and it keeps losing to whatever's urgent this week.
Founders often plan for "Europe" as a single launch, then discover each country has its own regulatory, tax, and buying-behavior reality.
VAT registration and compliance requirements are frequently underestimated and have derailed real companies' timelines mid-launch.
Without someone accountable for the decision, "we should look into Europe" rarely turns into an actual plan.
What you get
Executive answer
A direct go / no-go / not-yet recommendation, with the reasoning behind it.
Market comparison
Your realistic entry-market options, compared on the factors that actually matter for your business.
Buyer map
Who you'd actually need to reach and convince in your target market.
90-day plan
The concrete next steps if you move forward — not a generic playbook.
Exclusions, stated up front
What this sprint does not cover, so there's no ambiguity about scope.
Is this you?
How it works
Days 1–2
Intake & framing
Days 3–7
Research & analysis
Days 8–9
Draft & review
Day 10
Delivery & walkthrough